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Social Networking
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A social network service focuses on building online communities of people who share interests and/or
activities, or who are interested in exploring the interests and activities of others. Most social network
services are web based and provide a variety of ways for users to interact, such as e-mail and instant
messaging services.
Social networking has created new ways to communicate and share information. Social networking
websites are being used regularly by millions of people, and it now seems that social networking will be an
enduring part of everyday life. The main types of social networking services are those which contain
directories of some categories (such as former classmates), means to connect with friends (usually with
self-description pages), and recommender systems linked to trust.
Business applications
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses
looking to expand their contact base. These networks often act as a customer relationship management
tool for companies selling products and services. Companies can also use social networks for advertising in
the form of banners and text ads. Since businesses operate globally, social networks can make it easier to
keep in touch with contacts around the world.
One example of social networking being used for business purposes is LinkedIn.com, which aims to
interconnect professionals. It claims to have more than 20 million registered users from 150 different
industries.
Professional networking sites function as online meeting places for business and industry professionals.
Other sites are bringing this model for niche business professional networking.
Virtual communities for business allow individuals to be accessible. People establish their real identity in a
verifiable place. These individuals then interact with each other or within groups that share common
business interests and goals. They can also post their own user generated content in the form of blogs,
pictures, slide shows and videos. Like a social network, the consumer essentially becomes the publisher.
A professional network is used for the business to business marketplace. These networks improve the
ability for people to advance professionally, by finding, connecting and networking with others. Business
professionals can share experiences with others who have a need to learn from similar experiences.
The traditional way to interact is face-to-face. Interactive technology makes it possible for people to
network with their peers from anywhere, at anytime in an online environment. Professional network
services attract, aggregate and assemble large business-focused audiences by creating informative and
interactive meeting places.
Pros of Social Networking Applications
- CMC can have a positive effect on student/teacher communication which can lead to positive student
outcomes. The use of emoticons enables the relationship between teachers and students to become
more personal.
- Business decision makers are now preferring communication channels that are two-way dialogs, channels
that resemble social networking applications. This is a great way for businesses to advertise their product.
It is also a way that has proved to be more effective than the previous “word of mouth” influence.
- Social networking allows us to identify and connect with friends and strangers while on the go. Such
computer mediated communication also allows us to reconnect with friends from the past whom we may
have lost contact with.
- LinkedIn is a social networking site particularly used by jobseekers. It is a tool used to link users to
people they may have worked with in the past through various jobs or institutions. Users also have the
opportunity to link to certain companies they aspire to work with.
Cons of Social Networking Applications
On the contrary, not all networking applications used in the professional environment are beneficial or
successful. Some prospects experience trouble while trying to build their networks, thus they may
produce ineffective work. Employees are now more likely than before to carry inappropriate conversations
at work. Communicating with such technologies creates a relaxed feeling in a professional environment.
Some messages that should be relayed in person are being sent through the computer; the nature of
the message and the audience should dictate the medium used to transmit the message. The ability to
network with 100 people will not improve our communication skills when in contact with them.
Tips
- Be actively involved. Post comments and keep your profile updated. Login often.
- Invite others. Build your network. If it's an option, answer professional questions posted by others.
- Become the expert in your field. Check out the popular social networking sites above and look for us!
activities, or who are interested in exploring the interests and activities of others. Most social network
services are web based and provide a variety of ways for users to interact, such as e-mail and instant
messaging services.
Social networking has created new ways to communicate and share information. Social networking
websites are being used regularly by millions of people, and it now seems that social networking will be an
enduring part of everyday life. The main types of social networking services are those which contain
directories of some categories (such as former classmates), means to connect with friends (usually with
self-description pages), and recommender systems linked to trust.
Business applications
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses
looking to expand their contact base. These networks often act as a customer relationship management
tool for companies selling products and services. Companies can also use social networks for advertising in
the form of banners and text ads. Since businesses operate globally, social networks can make it easier to
keep in touch with contacts around the world.
One example of social networking being used for business purposes is LinkedIn.com, which aims to
interconnect professionals. It claims to have more than 20 million registered users from 150 different
industries.
Professional networking sites function as online meeting places for business and industry professionals.
Other sites are bringing this model for niche business professional networking.
Virtual communities for business allow individuals to be accessible. People establish their real identity in a
verifiable place. These individuals then interact with each other or within groups that share common
business interests and goals. They can also post their own user generated content in the form of blogs,
pictures, slide shows and videos. Like a social network, the consumer essentially becomes the publisher.
A professional network is used for the business to business marketplace. These networks improve the
ability for people to advance professionally, by finding, connecting and networking with others. Business
professionals can share experiences with others who have a need to learn from similar experiences.
The traditional way to interact is face-to-face. Interactive technology makes it possible for people to
network with their peers from anywhere, at anytime in an online environment. Professional network
services attract, aggregate and assemble large business-focused audiences by creating informative and
interactive meeting places.
Pros of Social Networking Applications
- CMC can have a positive effect on student/teacher communication which can lead to positive student
outcomes. The use of emoticons enables the relationship between teachers and students to become
more personal.
- Business decision makers are now preferring communication channels that are two-way dialogs, channels
that resemble social networking applications. This is a great way for businesses to advertise their product.
It is also a way that has proved to be more effective than the previous “word of mouth” influence.
- Social networking allows us to identify and connect with friends and strangers while on the go. Such
computer mediated communication also allows us to reconnect with friends from the past whom we may
have lost contact with.
- LinkedIn is a social networking site particularly used by jobseekers. It is a tool used to link users to
people they may have worked with in the past through various jobs or institutions. Users also have the
opportunity to link to certain companies they aspire to work with.
Cons of Social Networking Applications
On the contrary, not all networking applications used in the professional environment are beneficial or
successful. Some prospects experience trouble while trying to build their networks, thus they may
produce ineffective work. Employees are now more likely than before to carry inappropriate conversations
at work. Communicating with such technologies creates a relaxed feeling in a professional environment.
Some messages that should be relayed in person are being sent through the computer; the nature of
the message and the audience should dictate the medium used to transmit the message. The ability to
network with 100 people will not improve our communication skills when in contact with them.
Tips
- Be actively involved. Post comments and keep your profile updated. Login often.
- Invite others. Build your network. If it's an option, answer professional questions posted by others.
- Become the expert in your field. Check out the popular social networking sites above and look for us!
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Member Directory - View the entire
membership directory and information about
users. Send email to fellow members.
View Profile - View your member profile.
Edit Profile - Make changes to your
member profile.
Forum Board - Message board for
members. Leave comments, ask questions
and answer other forum comments.
Log Off - Sign out of the membership area.
membership directory and information about
users. Send email to fellow members.
View Profile - View your member profile.
Edit Profile - Make changes to your
member profile.
Forum Board - Message board for
members. Leave comments, ask questions
and answer other forum comments.
Log Off - Sign out of the membership area.
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