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Megan & Linda Baumann
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It's a fact of life: birds flock, fish school, people "tribe."
Every company, indeed every organization, is a tribe, or if
it's large enough, a network of tribes—groups of 20 to
150 people in which everyone knows everyone else, or at
least knows of everyone else. Tribes are more powerful
than teams, companies, or even CEOs, and yet their key
leverage points have not been mapped—until now. In
Tribal Leadership, Dave Logan, John King, and Halee
Fischer-Wright show leaders how to assess their
organization's tribal culture on a scale from one to five and
then implement specific tools to elevate the stage to the
next. The result is unprecedented success...
Tribal Leadership
by Dave Logan
This is an audio book in a
.zip file with each chapter
in a separate file.
Seth Godin is the author of six bestsellers, including
Permission Marketing, an Amazon Top 100 bestseller for a
year and a Fortune Best Business Book. His newest book,
All Marketers are Liars , has already made the Amazon Top
100 and has inspired its own blog. Seth is also a
renowned speaker, and was recently chosen as one of
"21 Speakers for the Next Century" by Successful
Meetings Magazine and is consistently rated among the
best speakers by the audiences he addresses.
All Marketers are Liars
by Seth Godin
What does being happy do with running a business?
Well, there's a saying that goes "You are what you say you are" and in
business, especially in the middle of the heat of an economic downturn,
it's ever so important to keep a positive and happy attitude. Even when
you don't feel like it. Because it rubs off on everyone around you, staff,
customers and potential customers.
People feel good about and want to be around the happiest people.
The ones with the brightest outlooks and the happiest smiles. Being
happy is good for you, others and your business!
What is happiness, and how can we all get some? Biochemist turned
Buddhist monk Matthieu Ricard says we can train our minds in habits of
well-being, to generate a true sense of serenity and fulfillment.
About Matthieu Ricard
Sometimes called the "happiest man in the world," Matthieu Ricard is a
Buddhist monk, author and photographer.
Matthieu Ricard: Habits of Happiness
This is a great companion to Bill Grady's
seminar "How You Can Create Advertising
That Really Works". Bill talks about
Generational Marketing and why trying to
target 18-54 year olds with one message no
longer works in today's world. Four
generations are discussed; Millenials, Baby
Busters, Baby Boomers, and the Mature
Citizens. You'll find out what are the unique
triggres for each generation, and how to
reach them effectively by connecting your
products and services to their values.
Who Are These People?
by Bill Grady
Learn about Raj's interactive coaching process
and his professional speaking engagements and
new book, Winning at Entrepreneurship
Destroy Your
Self-Defeating Voice
by Raj Gavurla
Values-Driven Business
by Mal Warwick
Ben Cohen and Mal Warwick discuss the first
book in The Social Venture Network Series,
Values-Driven Business: How to Change the
World, Make Money, and Have Fun.
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What Physics Taught Me
About Marketing
by Dan Cobley
Physics and marketing don't seem to have
much in common, but Dan Cobley is
passionate about both.