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Megan & Linda Baumann
Understand Public Relations and How it Relates to Your Business
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membership directory and information about
users. Send email to fellow members.
View Profile - View your member profile.
Edit Profile - Make changes to your
member profile.
Forum Board - Message board for
members. Leave comments, ask questions
and answer other forum comments.
Log Off - Sign out of the membership area.
List your business online:
- YellowPages.com
- DexKnows.com
- YellowPages.com
- DexKnows.com
Public Relations
Public relations is just as important as a solid ad campaign. This PR toolbox gives you everything you need
to balance the two while getting your company free press. Ready to launch your business, but lack the
budget for an ad campaign? PR is a low-cost, high-impact way to build name recognition and early sales.
You can reach virtually any audience, and PR often confers greater credibility than advertising.
- Tell a compelling story. Major media outlets receive hundreds, even thousands, of press releases daily.
The fact that your business is opening at a particular location, for example, isn't especially interesting.
- Choose the right media. No matter what story angle you pursue or whom you're trying to reach,
there's a media outlet that can help you achieve your goal.
- Tailor your pitch. As you build your press list, familiarize yourself with each of the media and the work of
the specific journalists you're targeting, then tailor your release or pitch letter accordingly.
- Use media relations tactics. Effective PR takes dedicated attention over time to build relationships with
the media. However you send your initial release, consider it just a knock at the door. For an effective
media relations campaign, follow up by phone or e-mail within a couple of days to make your pitch.
- Make it easy to cover you. Have a complete press kit ready to send to the media that express interest
in your story. This can include anything relevant, from product spec sheets to background on your
company. Just don't overload the kit--and never include sales materials. Editors and journalists are
notoriously short on time, so create ready-to-use materials such as tip sheets--"10 Ways to Save Money
at Tax Time" or "7 Steps to a Healthy Lawn." Also, small newspapers often have holes to fill at press time
and are happy to receive high-quality photos.
Begin your PR rollout just prior to launching your company, and maintain a well-targeted media relations
campaign that reaches out with enough frequency to get you noticed. You're sure to win positive
coverage for your new business.
* 10 Differences Between Advertising and Public Relations
* Advertising Vs. Public Relations
* Writing Press Releases
* Building Blocks for a Powerful Press Release
* Blogging as a PR Tool
* Press Kits Components
* Five Reasons for Creating Press Kits
* Managing a Public Relations Campaign
* Organizing a Successful Media Event
* The PR Effect of Crisis Management
* Statewide (Montana) Press Contact list. Not available during trial period. Contact us and we will email
Excel spreadsheet to you.
Public relations is just as important as a solid ad campaign. This PR toolbox gives you everything you need
to balance the two while getting your company free press. Ready to launch your business, but lack the
budget for an ad campaign? PR is a low-cost, high-impact way to build name recognition and early sales.
You can reach virtually any audience, and PR often confers greater credibility than advertising.
- Tell a compelling story. Major media outlets receive hundreds, even thousands, of press releases daily.
The fact that your business is opening at a particular location, for example, isn't especially interesting.
- Choose the right media. No matter what story angle you pursue or whom you're trying to reach,
there's a media outlet that can help you achieve your goal.
- Tailor your pitch. As you build your press list, familiarize yourself with each of the media and the work of
the specific journalists you're targeting, then tailor your release or pitch letter accordingly.
- Use media relations tactics. Effective PR takes dedicated attention over time to build relationships with
the media. However you send your initial release, consider it just a knock at the door. For an effective
media relations campaign, follow up by phone or e-mail within a couple of days to make your pitch.
- Make it easy to cover you. Have a complete press kit ready to send to the media that express interest
in your story. This can include anything relevant, from product spec sheets to background on your
company. Just don't overload the kit--and never include sales materials. Editors and journalists are
notoriously short on time, so create ready-to-use materials such as tip sheets--"10 Ways to Save Money
at Tax Time" or "7 Steps to a Healthy Lawn." Also, small newspapers often have holes to fill at press time
and are happy to receive high-quality photos.
Begin your PR rollout just prior to launching your company, and maintain a well-targeted media relations
campaign that reaches out with enough frequency to get you noticed. You're sure to win positive
coverage for your new business.
* 10 Differences Between Advertising and Public Relations
* Advertising Vs. Public Relations
* Writing Press Releases
* Building Blocks for a Powerful Press Release
* Blogging as a PR Tool
* Press Kits Components
* Five Reasons for Creating Press Kits
* Managing a Public Relations Campaign
* Organizing a Successful Media Event
* The PR Effect of Crisis Management
* Statewide (Montana) Press Contact list. Not available during trial period. Contact us and we will email
Excel spreadsheet to you.
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